I expect a few dealer employees or their families will be in on the act.
VW won't care, as said, they had their money and will milk the fact that these are sought after models.
As for anyone mug enough to pay some of those inflated prices, it'll either be a case of "a fool and their money.." or a good investment depending on the market. A risky market in some ways with Brexit looming but then again if the money is sat in the bank doing absolutely zilch then why not enjoy it by buying a Volkswagen shaped ornament.