When you factor in the price for the basic GTI and then add on whatever options you require, the car becomes up in the region of what have always been classed as "premium cars" and therefore IMO xenons, cruise control, rear camera and parking sensors especially should already be in the basic spec. I reckon the only options that you should have to pay for are larger alloys, and sunroof.
I think VW should take a long hard look at themselves and stop trying to rip off their punters.
Gizzy