Personally I've never used a tyre dressing before so would be interested in seeing how this looks. A nice consistent matte finish would be exactly what I'm after and there seems to be many that are too glossy for my liking when I see pics of them applied. I've heard really good things about Megs Endurance and was thinking about getting some but you reckon that's a bit glossy too Booth?
Megs is good, it's always been my go to dressing but more recently I've been wanting a matte finish. I find it stays put though some say it slings. The more coats you apply, the glossier it gets but you can reduce the shine a bit by applying it to all wheels, then going back over with a microfibre to remove any excess. It's quite thick but the foam applicator you can buy separately makes it easier to apply.
I initially really liked Poorboys Bold n Bright Tyre Dressing. It's supposed to give a high gloss finish but ironically I find it leaves a subtle matte finish, which is just right. As it's water based, the consistency is quite thin making it a breeze to apply, however, it doesn't last very long. PB also do one called Bold n Bright Gel which I might give a go in the hope that it gives the same finish but greater longevity, unless Ginge's stuff cuts the mustard.