Well, just been onto VW customer services as to why my order number isn't being recognised on the website (thought the dealers may have been bull sh1tting me), however they confirmed its in the system, was confirmed back immediately on the 18th April and is just waiting for a build week.
One thing she did say is that as I've added so many options to my car, mine will be on a slightly longer lead time than vanilla spec cars. Even so, she's quoting a "preliminary" build week of mid July, however stressed that its not confirmed and that it's subject to possible change.
I'm just relieved its in the system at Wolfsburg and is actually being processed. She couldn't explain why my order isn't being recognised in the website though ?