I get the long life oil technology, but servicing is, or should be more that just an oil change.
How many people going 2 years between services get under their cars and check for split cv gators for example? A stick could pierce one on the way home from collecting it when brand new. That could be 2 years of grease escaping and being replaced with dust and grit forming a grinding paste on the end of the driveshaft.
Servicing used to refer to preventative maintenance, nowadays it's just a case of fitting a few parts and changing fluids.