Seems to be quite a bit of enthusiasm for this service pack promotion. I understand that within the first 3 years from new, main dealer servicing is a necessity, but my own experience to date of VW dealer servicing is not great and in just over 12 months time when my car will be three years old I will look for an independent.
Having owned most major brands over the years, the only OEM dealer for servicing I would recommend is Skoda. For other cars such as Land Rover, Mini, BMW etc independents have not only been cheaper but more thorough in their work.